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Welcome to SFI's ConneXion Newsletter

In this issue we have a summary of the recent SOCAP Australia Symposium, information about mandatory product safety reporting that starts next year, more advice on using Facebook as a business and marketing tool, as well as a number of other stories.

 
Customer Focus   Consumer News  
 

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SOCAP Australia 2010 Symposium
The key theme of the 20th Anniversary SOCAP Symposium was how the game has changed in consumer affairs over the past 20 years.

What gives you the right?
Permission is so often assumed; but do you have it or would you get it if you asked? Do your business communications assume permission that you don't have?
  



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Online meets real-world shopping
An interesting trend has emerged, with some retailers in the United Kingdom and the US mounting iPads in their physical stores to assist consumers.

Gap makes $11 million from a social media coupon campaign in one day
The denim giant is turning heads overseas by managing to record $US11 million in sales in one day from a viral coupon offer through collective selling site Groupon.
  



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Facebook fan pages & groups - what are they and which should you use?
For business, the two main methods of propagating information about brand identity, products and events using Facebook are Groups and Fan Pages. What are they and is better for you?

How do I build a community on my Facebook page?
Building a community is hard; it's not like you can force people to like you, your product or your business. Here are some practical tips on what you can do to try and get the community happening.
  


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Hat trick for Coles Express
Coles Express has been named Major Retailer of the Year for the third year in a row by the AACS.

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CHOICE rolls out product endorsement logo scheme
The consumer group has issued the first licence that allows manufacturers to use the "CHOICE Recommended" logo.
Consumer Law & Compliance
Businesses must prepare for mandatory reporting: ACCC
Australian business must begin preparing now for new product safety reporting requirements that take effect from 1st January 2011.
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Australian food safety conference
The 3rd Australian Food Safety Conference being held 7th to 9th September in Melbourne, will showcase global experts discussing the latest in food safety.
Consumer Law & Compliance
Victorian Government MPs visit SFI
Victorian Government MPs Visit SFI

Joe Helper, Bob Stensholt & Kirsty Marshall visit SFI International to highlight a small business grant scheme.
New SFI International Website
Did you know that SFI recently launched a new website? If you didn't, then come and visit us and check out the new website at www.sfi.com.au
New features for Care and Care UpClose
Recently we've added new functionality and flexibility to version 7 of our suite of CRM applications:

●  Care reporting can now read and generate report output
    files in true Microsoft Excel format

●  In Care UpClose you can now schedule all of your
    reports to run anytime on your server or your local
    workstation

To find out more about these new features...
 
For more information about SFI International or our CRM products and services, please visit www.sfi.com.au

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