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Welcome to the May edition of SFI's ConneXion Newsletter
We hope you enjoy the stories and find them
interesting and relevant for your business.
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This issue, as well as
general consumer, customer and compliance stories, we bring
you a new headline section called News in Brief.
In addition we have
articles on the pitfalls and implications of Social
Networking and what companies are doing about it. We also take a look at SaaS (Software as a Service) as
part of the growing cloud computing trend.
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Manufacturers Move To Online Sales
Manufacturers and retailers are
embracing the online retailing trend and
now acknowledge that an online store is
no longer a luxury, but a necessity in
the current retailing environment.
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Unit Pricing Draft Code Released
The Consumer Affairs Minister, Chris
Bowen MP, has released the draft
industry code to implement a mandatory
unit pricing scheme.
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Going the extra mile
vs. Discounting
The problem with discounting is that there
is no end to it and it does not distinguish
your business. Extra thoughts and service
do.
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Firing people will affect your brand
Dishing out pink slips will affect your
business's brand, but how much is up to
you. In light of the varying actions of
corporations in their rush to shed jobs,
it's probably appropriate to see what
lessons you can learn from the big
players' missteps?
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Grocery giant aims at bargain hunters
Wholesale grocery company Metcash is
planning to focus on bargain hunting
consumers by expanding the number of
products in its Signature house brand
range.
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ACCC slams Coca-Cola over misleading "myth
buster" ads
Beverage giant Coca-Cola South Pacific
has been ordered to publish full-page
corrections in newspapers across the
country following last year's
"motherhood and myth busters" campaign.
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Woolies tops GroceryChoice
ARA calls for it to be shutdown
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Woolworths had the cheapest total basket
of groceries in 39 out of the 61 GroceryChoice regions, according to the
latest figures released today (May 1).
The Australian Retailers Association
(ARA) has again outlined their
disapproval of the site.
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The most significant change to Consumer Law
in Australia for 25 years
The shocking cost of Smartphones
ISPs warned over download
speed advertising
Goodman Fielder to sell $720 million in assets?
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Research casts doubt over whether Twitter
fad will last
Over 60% of Twitter users stop using
the service within just one month of
joining, new research from Nielsen
Online has revealed. David Martin has
said that Twitter will not be able to
sustain its growth unless it changes its
model and improves user loyalty.
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Are your employees damaging your reputation
via social media sites?
Businesses must get over the idea
that social networking sites are just
for young people and realise that
employees using these sites may be
damaging the company's brand, says James
Griffin, founder of online risk
management group SR7.
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How to get protection from Facebook grief
Recently Telstra announced its social
networking policy and we are now seeing
other organisations wanting to follow
suit. It is increasingly important that
organisations make decisions about how
to deal with social networking by
employees.
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How cloud computing could change your
business – and save you thousands
If you want to slash your IT spending,
maximise the flexibility of your
systems, and be able to run your
business from almost anywhere, then it's
time to jump on the hot new IT trends:
cloud computing, and
software-as-a-service (SaaS).
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Obama could shut down the internet
If you are thinking of using SaaS or
cloud computing, consider where your
valuable data will be held. A new bill introduced
in
the US would give the President the ability to shut down any internet traffic to or
from the United States.
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SFI International Offers Software as a
Service
You’ve probably already heard about SaaS
(if not see the items above). But did
you know that SFI International offers a
SaaS implementation of its industry
standard Care CRM™ software? So
if you want to join the growing trend, contact your nearest SFI
representative at
info@sfi.com.au
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For more information about SFI International or our CRM
products and services, please
visit
www.sfi.com.au
Copyright © 2009
SFI International
303 Burwood Highway, Burwood East,
Melbourne, Victoria, 3151, Australia. Phone +61 (3)
8847 1300
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