SFI ConneXion Newsletter

Welcome to SFI's ConneXion Newsletter

It's time for another update on the quickly moving world of consumer relations. This edition features articles about how to engage with your customers in our brave new technological world, as well as a number of other relevant stories.

10 Crucial Consumer Trends for 2010

Consumers, recession-stricken or not, still value innovations that are pragmatic, exciting or those that save them money or entertain them.

The Cost of Breaking the Engagement Off

Business should understand loyalty as a critical component of the customer relationship. How engaged are you with your customers at every opportunity?

A 40% loyalty bump

Who wouldn't want a customer loyalty bump of 40%? The area that can deliver that result is usually tucked away in a corner - it's customer service.

The eight new rules of customer service

The Australian economy might have sailed through the recession relatively unscathed, but don't think that customers haven't been changed by the GFC.

How your business should be using Facebook

Is your business ignoring one of the biggest markets on the planet? That is the question confronting Australian businesses who have failed to establish a strong presence on Facebook.

Consumers set to benefit from tough new laws

CONSUMERS will be better protected from dodgy deals after parliament passed a suite of tough new laws and the Federal Government introduced more.

Woolworths beefs up pricing guide

Woolworths has added a further 2000 grocery products to its online price directory. The website now has more than 7000 prices searchable by suburb.

Fight over ombudsman A quarrel is brewing over whether Australia's major supermarkets Coles and Woolworths require the presence of an ombudsman to keep them in check.

Win for CHOICE green watch campaign

Campaign to expose misleading environmental claims notches up another win as former renewable energy retailer Greenswitch is brought to task.

Stronger powers for ACCC Consumers will have greater protection from unscrupulous operators as the first part of the Australian Consumer Law comes into effect.

Product safety website launched

Consumers' product safety questions answered at the click of a mouse, thanks to a new federal government website.

SOCAP Breakfast Seminars featuring a presentation by SFI International

SOCAP Australia offers a breakfast seminar followed by two days of complaints handling skills training in May 2010.

It's often the question that matters most

I had a choice to make. When I changed the question the answer was obvious. I realised it's not the answer that matters but the question. So I thought I'd share with you some of the great questions I have come across in start up and innovative environments.

For more information about SFI International or our CRM products and services, please visit www.sfi.com.au

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