Articles & Items of Interest
Click on the links to view the following articles.
SFI International Presents Consumer Study Results
The results of a National study on Consumer Sentiment, Emotions and Advocacy NOW were presented at the 2009 SOCAP Australia SymposiumUsing Social Media to Communicate with your Customers
Many of our customers are embracing Social Media and dialogue via electronic means is now a widely accepted form of communicationWill Reducing Complaints Help Your Business?
What can you do to improve your complaints handling and improve your bottom line?Marketing Insights and Emotional Intelligence
Chairman's Aid Conference February 2008Secretary’s Client Service Challenge 2008 Awards
DIAC, Australian Government, March 2008Marketing Insights and Emotional Intelligence
Chairman's Aid Conference February 2008Marketing Intelligence and Consumer Insights
Peter Gillson, Marcus Evans Conferences February 2008What is CRM?
SFI Newsletter March 2006ROI & Technology - Return on your customer experience investment
SFI Newsletter December 2005SOCAP Australia outsourcing workshop – Peter Gillson
Press Release 10 October 2005CRM: A whole-organisation-approach
SFI Newsletter August 2005Presentations
The following presentations are in Adobe Acrobat format. Click on the links to view them or to save a copy.