SFI International have been providing customer relationship solutions for over 26 years and are leaders in developing and implementing integrated CRM tools for customer contact tracking, workflow management and information reporting.

Our passion for CRM stems from the belief that it costs more to gain new customers than to retain existing customers. We believe that quality CRM solutions and processes not only allow you to maintain your customer-base, but to grow brand loyalty.


Learn more about who we are at SFI International

SFI aims to provide the most comprehensive, integrated tools and resources to assist organisations in retaining their existing customer bases, while building brand loyalty and capturing valuable marketing information for brand expansion.





Learn more about what SFI International stands for

SFI has a thorough and unique understanding of the CRM market - in particular consumer affairs. SFI have a strong commitment to creative and practical solutions that benefit both our customers, and our customers’ customers.

We are an experienced team that continually invests in R&D to ensure product improvement and integration with the latest technologies. SFI has dedicated technical professionals who are committed to delivering on-going support and guaranteed transaction availability.


Learn more about why you should choose SFI International

Commitment to quality is a core operating philosophy of SFI International. We have established a QA System to ensure uniformity, consistency and traceability in all facets of our operations, including, but not limited to, document control, software verification and maintenance of records.

SFI is an Australian Government Endorsed Supplier.



Learn more about our Quality Assurance at SFI International

The Directors of SFI International, Mark Hudson and Peter Gillson, have been working in the customer relations industry for over 26 years. Working with many blue-chip multinational and global organisations, they have developed a deep understanding of the industry and created concepts and products that meet the needs of your business as you and your customers grow in sophistication.


Learn more about Peter Gillson

Learn more about Mark Hudson

"The support and technology provided by SFI and the CARE software has helped Arnott's Biscuits significantly improve the way we manage consumer inquiries.

"For more than five years, we have been able to rely on the team at SFI to provide us with sound advice and guidance on how to get the best performance from CARE technology for our business needs."


Read more of the Testimonials from our Clients